Dell Outlet ventured into the social media world in early 2007 when it launched the first Dell Twitter property, Twitter.com/DellOutlet. The idea was to offer information on new Dell Outlet product arrivals and special offer info, plus be a resource for customer to ask questions and provide comments.
Since the launch, @DellOutlet has attracted a huge following. Today, over 13,000 followers receive updates from Dell Outlet via the Twitter posts. In response, Dell Outlet is now beginning to post more regular Twitter-exclusive offers in addition to keeping the community apprised of general specials and updates. And the response is overwhelming! View the Direct2Dell post by Bob Pearson and what TechCrunch has to say about it all.
March 2nd, 2009 at 11:29 pm
[…] before you start prancing around in your social media tights and tutu, do read up what other brands have been doing […]