U.S. Internet users are watching more videos. A staggering number, actually. Americans viewed 14.8 billion online videos during January, according to data released today by ComScore. Notably, YouTube surpassed 100 million viewers for the first time.
Other snippets of January data:
- 76.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 356 minutes of video (about 6 hours).
- 100.9 million viewers watched 6.3 billion videos on YouTube (62.6 videos per viewer).
- 54.1 million viewers watched 473 million videos on MySpace (8.7 videos per viewer).
- The duration of the average online video was 3.5 minutes.
- The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top 10.


