Sharing Your Love for Fashion Just Got More Fun
Thursday, October 16th, 2008Recently I was catching up with my Google reader and happened upon a post from Geek Sugar, one of the many tech sites I follow. The post was based around a contest for an Apple 3G iPhone, but I was more interested in their online shopping site ShopStyle. Since it was lunch time (and yes, I was sadly eating alone in my cube) I decided to check it out. Unlike other online shopping aggregator sites I’ve looked at (Shop It To Me, Bluefly.com), ShopStyle goes beyond just shopping to include style trends, celeb fashion and social networking that help users create, share and shop for personalized looks.
As you browse the site you can add items to your stylebook, click through to the retail site, share them and set up a price alert. I was really impressed by the extensive list of brands, from J. Crew to 3.1 Philip Lim. With a lot of the other online shopping sites, I always felt like I had to go one place for high-end, and another for everyday clothing. Also, the groups and celebrity look sections really make the whole browsing experience more like flipping through a magazine with your girlfriends. Plus, as the holiday season approaches, it’s good to know you can create your own registry (flashback to the SATC episode where Carrie ‘registers’ for just one pair of shoes).
After sorting through some of the thousands of items, I decided to put together my first ‘look’ – based on an outfit I recently wore to a wedding. ShopStyle makes it super easy to share any of your looks on your blog or just via e-mail. Below is my “look” in a handy blog widget!
I have a feeling this site may become as addictive as Facebook, when it first came out. I can plan my fall wardrobe easily online now. No more tearing out pages from Vogue!




